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The Right Time for the Right Question

The Right Time for the Right Question

The object of asking a great question is not simply asking the question – it’s asking the right question at the right time.  Most salespeople ask the wrong questions, or they ask the right questions at the wrong time.  The art of questioning is the heart of the sale. Quite...
Take a Look Around with the Dot

Take a Look Around with the Dot

I’m just going to say it. This thing is cool. Really cool.  The new Dot from Kogeto is a sleek new 360º (panoramic) lens attachment and app for the iPhone 4 and iPhone 4s. Just knowing what I told you, you should be feeling a level of excitement akin to...
How Real Estate Courses are Like Cheeseburgers

How Real Estate Courses are Like Cheeseburgers

So it turns out that there isn’t just a single robot sitting in our offices, churning out 7 hr FHA courses in 20 minutes. It would be nice; don’t get me wrong. It would free me up to do a little more of the marketing work that I’ve been meaning...
The Map is Not the Territory

The Map is Not the Territory

We use our five senses to explore and map the outside world.  The world has an unlimited amount of possible sense impressions, and we have a safety mechanism in our brains that allows us only to perceive a small part of it. Our conscious mind is limited to seven –...
"Let's Call the Whole Thing Off"

“Let’s Call the Whole Thing Off”

That is a lyric from an old Cole Porter song, but one of the proposals currently being floated in La-LaLand(otherwise known as Washington, DC) would allow for “principal reduction” in “mortgage refinancing and/or modification”. You can read the article from the Wall Street Journal by following this link: http://tinyurl.com/changerules I...
Webi-huh?

Webi-huh?

Webinars — how many of you have ever taken one? My guess, if you are a real estate professional, is that you’re still either taking your courses in a live classroom or online. Both great options. Each method of education delivery has it’s own distinct advantages and disadvantages. But what...
Be Careful Out There

Be Careful Out There

A popular TV show in the 70′s was “Hill Street Blues”, which was a cop drama. The show always began the same way: the sergeant would assign the cops to various activities, and always end with the admonition: “Be careful out there!”. The same applies to real estate. I recently...
Keep it Clean

Keep it Clean

You may think you’ve never come in contact with a garbage person, but according to recent studies (done by yours truly) there is an 88% you have…you just didn’t know what to look for. Let’s break it down real quick so as to avoid any confusion with “garbage men”, who...
What Do I Write About Today?

What Do I Write About Today?

Every morning across the nation, if you listen carefully, you can hear the wail of bloggers. “W-h-a-tttttt do I write about today?” I have some ideas, including a list or two that you can link to for inspiration from other bloggers. Today’s topic is topics, so let’s move right into...
The Devil is in the Details

The Devil is in the Details

“The devil is in the details” is an expression tailor made for real estate.  Real estate is a contract driven business. We have listing contracts, buyer agency contracts, sales contracts; we use forms to tell people we can represent them, and other forms to tell people we don’t represent them. ...
There's an App for that...

There’s an App for that…

            We’ve all heard that line in advertising for smart phones. The truth is, smart phones have many apps, or applications, which are great help for real estate agents.  One blogger listed his top ten in this blog: http://seanwilliamsrealty.wordpress.com/2011/08/29/realestateapps/ The apps that you need and...
I See Your Lips Moving, but I'm Not Hearing You

I See Your Lips Moving, but I’m Not Hearing You

Communication and rapport skills – why are they important to you and your client? Well, if you don’t care about success, then it’s not. In order to reach success in business, you must first have an objective, an outcome. For most real estate professionals, that means the sale. When you...
Cutting Clients Loose

Cutting Clients Loose

“The Donald” has made the phrase: “You’re Fired!” famous, and it evokes images of demanding bosses, and sometimes tearful fired former employees.  For me, it also evokes another image-the image of a real estate agent reclaiming time, sanity and possibly dignity.  Here’s the point:  we begin in real estate thinking...
Social Media, Anyone?

Social Media, Anyone?

If you’re not yet riding the social media train to Sales town, don’t fret. There’s still time to get yourself out there and find your niche.  There are an estimated 500 million active Facebook users, Twitter’s got another 175 million (give or take a few hundred thousand), over 120 million on LinkedIn,...
Latest Posts

NAR Got the Math Wrong

And you thought things were looking up…apparently National Association of Realtors had been double counting some home sales resulting in overstated sales figures since 2007. You can follow this link to the story from Appraiser News. I’m not very good when it comes to solving mathematical equations, in fact, if the tip percentages can’t be...

Think Big. Aim High. Act Bold.

At this time of the year it’s traditional to start looking toward setting goals for the year ahead. The past few years have left many in the real estate industry in a state of shell-shock. No one can accurately judge what the future holds. Tomorrow is dark and difficult to see. Yet we often set...

It’s Not Too Late to Register for Triple Play 2011

If you are a REALTOR® in Pennsylvania, New York, or New Jersey, the Triple Play Convention is next week — Tuesday, December 6 through Thursday, December 8 in Atlantic City, New Jersey. You can register onsite for only $99 — which is such a deal! There are 26 CE programs alone, all in 3 hour...

Temperature Up, Prices Down.

You know it, I know it, and the energy companies know it. The cost of heating your home in the winter, whether you’re using electric or gas, has risen over the past couple of years and shows no signs of slowing. Don’t get sucked into just jacking up the thermostat in your home to keep...

Marketing with Video and Podcasting

Why video? Video has the ability to increase your business, build better relationships, and amplify your credibility. With today’s technology, it is easier than ever to capture great video, and by using video you have a 50x better chance of ranking on page 1 of Google. In a survey, 73% of homeowners say they’re more...

Communication Models

Since the true meaning of the communication with your client is all about the response you receive, you should ask yourself two things: What kind of response am I looking for? What kind of results? You must know what you want before you can measure results. If you don’t know your destination, it’s difficult to...

When You Turn Your Clock Back, Turn Your Calendar Forward

Shortly, we’ll be turning back the clocks to end daylight savings time. As a practical point for real estate professionals, it means fewer daylight hours to show houses; leaving the office in the dark, and sometimes wanting to roll over and stay in bed. But when you turn back your clock, turn your calendar forward....

Consistency in Brand Building

Building Your Personal Brand One of the advantages of social media is that it offers the opportunity to build your personal brand. You can create a unique, memorable, and convincing image of yourself in the eyes and minds of others along with the impact you want when you have generated the characteristics of a brand....

Your Community is Larger Than You Think

Stop whatever you are doing and look around you. Take your eyes off the screen and look around you — 360 degrees. Chances are overwhelming that, with the exception of natural land forms and large natural bodies of water, everything you see is, in some sense, the product of a human community of one kind...

Is Redfin Creeping?

The popular online real estate brokerage, Redfin recently added a new “Scouting Report” feature, which allows home buyers and sellers to search for agents while providing information about the agents such as home-sales data, including the average length of time — or “days on market” — that it took agents to sell some properties. We’re...

Bidding a Fond Farewell to Whitney Hendrickson

Turns out you can feel happy and sad at the same time. I actually didn’t think it was possible to mix opposite emotions like that until last Friday. That’s how the real estate team here at McKissock felt when our resident “Supreme Queen of D-Zyne-ing” (pronounced designing with prolonged syllabic breaks. It just sounds cooler...

Melanie’s Take on Social Media

Social media is everyone’s newest darling. Real estate agents are on Facebook, Linkedin, and they are tweeting on Twitter. Some of them, however, are just using social media for the same old/same old. That’s a shame. Social media gives you a unique opportunity to position yourself among your “peeps” as an expert on real estate,...