While some real estate agents have adjusted to new real estate technology, others trail behind. This creates a chasm in service, availability, and efficacy between those choosing to embrace the latest technologies and others holding fast to providing traditional services without any alterations. As homebuyers…
Read: What $1 million buys in real estate worldwide It seems like it wasn’t long ago that putting $1 million into a piece of property could guarantee you’d live in the lap of luxury. Nowadays buyers get comparatively less for their dollar. Next time…
Today’s new breed of digital real estate customer is technology savvy and digitally focused. They have so much information at their fingertips, and they use it to their advantage before they ever consider contacting you. With nothing more than a smartphone, they can find…
In real estate, texting, emailing, and calling clients all serve a purpose. However, using video messaging can make an even bigger impact on customers and prospects. Videos can help you set apart and endear yourself to clients—and you may even save yourself some time…
Real estate advertising ethics is a big problem in other countries with non-regulated real estate industries. Not so in the U.S. However, even in the well-regulated U.S. industry, real estate advertising ethics rules can be confusing. This post outlines several resources and tips that…
Debbie De Grote, a full-time real estate coach and business consultant to some of the largest companies in the real estate industry, shares her top insights on what you need to know about selling real estate and working with each generation. Keep reading to…
In real estate, first impressions matter. According to the National Association of REALTORS, nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step. So what kind…
Written by Debbie De Grote. I often see real estate agents waste time and money on farming by doing so ineffectively and without any strategy. Keep reading to learn about effective geographic farming—which involves focusing your real estate marketing efforts on one particular area…
In the real estate world, bigger is not always better. Within the last decade, a new trend of living in small spaces has emerged. These tiny houses, or micro housing, can measure anywhere from under 100 square feet to around 1,500 square feet, while…
Looking for a way to brand yourself as more than just a traditional real estate sales agent? Niche marketing is the perfect way to become a big fish in a small pond. Real estate professionals who have a niche show potential clients that they’ve…
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