If you are a real estate appraiser or small business owner, one of the best ways to generate new business is by building an online presence. Online platforms make it easier for potential clients to find you, learn about your experience and credentials, and contact you if they’re interested in engaging your professional appraisal services. Here are four steps to building an online presence, plus how-to guides to walk you through each step.
1. Create a website
Having a unique website for your business is the first, essential step to building an online presence. You don’t have to spend a lot of money to create a professional website. You can make a visually appealing, well-functioning website for free using a service like Wix, Squarespace, or WordPress.
Wix’s step-by-step guide lays out everything you need to do to create a professional website in 2019—including choosing a website builder, claiming your domain, creating your content, and getting found on Google.
Take your appraisal skills to the next level with our one-hour, non-credit Pro-Series Webinars. View the schedule.
2. Start a blog
Once your website is up and running, it’s easy to add a blog. (Most website platforms have built-in blog functionality.) Writing industry-related blog articles is a great way to establish yourself as an expert in your field and your local market area. You can provide useful info to your current customers and, ideally, strike up a conversation with potential customers.
Kim Garst’s blog guide includes 35 strategies to help you plan your business blog, write your posts, engage with your readers, analyze web traffic data, and more. Ultimately, the goal is to drive traffic to your website.
3. Get social
These days, social media is a crucial component of any online marketing strategy. It offers myriad ways to engage and connect with future clients. Plus, it helps boost your online presence by getting your name out there, making it easier for you (and your business) to be found online via Google and other search engines.
Hubspot’s ultimate guide explains what social media marketing is all about, outlines its benefits, and gives step-by-step instructions on how to create an effective social media marketing strategy. This includes how to research your audience, decide which social platforms to use, create unique and engaging posts, organize a schedule, and analyze your results.
4. Harness the power of email
Many marketing experts agree that email is still the most direct and effective way to connect with your leads, nurture them, and earn their business.
OptinMonster’s definitive guide walks you through everything you need to know about email marketing step by step. It covers why it’s important, how to get started, how to grow your email list, and more. The first chapter of the guide focuses on beginners, but it’s really for everyone—whether you’re just getting started with email marketing or seeking new ways to improve your current email strategy.
For expert insights on how to effectively grow your appraisal business, read our in-depth article: Top Appraisers Advise on How to Generate New Business. Plus, check out our upcoming Appraisal Pro-Series Webinars.