Many appraisers are self-employed. When you’re focused on running your own business, it’s hard to find time for things like Facebook and email marketing. Yet marketing and networking are super important for bringing in new clients and growing your business. If you need help getting started with marketing—or upping your game—here are some excellent resources to turn to.
5 networking tips every appraiser should know
Networking and professional growth go hand in hand. If you’re struggling to find the motivation to attend conferences and other events, this Appraisal Buzz article may be the cure. It illustrates just how beneficial it is to get involved with your professional network. It also provides insights on how to get the most out of your networking experience and the connections you make along the way.
5 hacks for creating a powerful website
Over on our real estate blog, we recently compiled five best practices for creating a real estate website. As an appraiser, you, too, can use these tips to create a successful website for your business. In addition, we recommend following Neil Patel’s SEO advice—he’s a major thought leader in this arena. The ultimate goal is to build a professional-looking website with quality content that drives web traffic and attracts new clients.
Beginner’s guide to email marketing
OptinMonster’s definitive guide breaks down everything you need to know about email marketing step by step. It walks you through why it’s important, how to get started, how to grow your email list, and more. Chapter 1 of the guide focuses on beginners, but it’s really for everyone—whether you’re starting from scratch or looking for new ways to improve your email strategy.
The ultimate guide to Facebook marketing
This awesome guide from HubSpot walks you through how to get started with Facebook marketing. For the beginner, it shows you step-by-step how to set up your Facebook business page. For the slightly more advanced user, it provides a bunch of valuable Facebook marketing tips like “How to Get Facebook Likes,” “How to Advertise on Facebook,” and “Tracking and Measuring Results with Facebook Analytics.”