At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.
As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.
This real estate magazine is full of thought-provoking and valuable content that prospective and licensed agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.
Unstoppable: Berkshire Hathaway HomeServices
“With a leadership team that’s second to none, Berkshire Hathaway HomeServices continues to top the charts among today’s consumers.”
In this cover story, Allan Dalton interviews Berkshire Hathaway HomeServices CEO Chris Stuart, who selected the company’s one-word mission statement: “Unstoppable.” Stuart explains the meaning behind the mission statement, and he introduces each member of his Unstoppable Team—Gino Blefari, Steve Ladd, Michael Jalbert, Rosalie Warner, Allan Dalton (writer), Teresa Palacios, Wendy Durand, Edward Maldonado, Karen Cain, Denise Doyle, Mike Fortes, Bob Watson, David Beard and Patti Mansur-Brown—and their essential roles within the organization.
Read the full article on page 26 of the digital magazine.
Market Recovery Survey: Buyers Making Their Way Back
This piece, written by RISMedia Staff, gives an overview of the recently released 2020 Market Recovery Survey from the National Association of REALTORS® (NAR). Survey results show that “the real estate rebound is coming as buyers continue making their way back onto the market.” The article goes on to discuss rebounds in seller activity as well as shifts in buying trends as a result of the coronavirus pandemic.
Read the full article on page 25 of the digital magazine.
Shining a Spotlight on Cyber Security
In this article, writer Maria Patterson explains “why real estate professionals need to become aware and informed…fast” regarding matters of cyber fraud.
Patterson interviews Craig Grant, president and founder of the Real Estate Technology Institute (RETI) and RETI University. Even though “a real estate professional’s world is fraught with opportunity for cyber fraudsters,” cybersecurity concerns are not given nearly enough attention, says Grant. His mission is to change that through educational efforts.
Toward the end of the article, you’ll find Grant’s top tips regarding cybersecurity for real estate professionals.
Read the full article on page 62 of the digital magazine.
Real Estate Tips and Stories
Real Estate Teams: Are They for You?
This piece, written by our sister school Real Estate Express, takes a look at the various pros and cons of joining a real estate team in order to help you determine whether a team dynamic will work well for you.
The advantages of joining a team include help with lead generation, shared support staff, and shared resources. Disadvantages include group identity, lack of brand differentiation, more personalities, and a smaller commission cut.
Read the full article on page 51 of the digital magazine.
Expressing Personal Opinions in Public
“The business of real estate significantly overlaps with agents’ personal lives,” says national real estate coach Sherri Johnson. “Due to this overlap, it is essential that you and your team members are mindful of the impact that personal posts, videos or other communications can have on your business.”
In this article, Johnson addresses social media, written and verbal communications, and the importance of following legal and professional regulations.
Read the full article on page 84 of the digital magazine.