2022-2024 Alaska Required Topic 5 - Advertising & Social Media

Each day, you and your fellow real estate licensees will have opportunities to find new customers and hopefully later turn them into clients who buy or lease properties through you. Your advertising strategies, the handling of your clients' financial assets and identity records, and your personal interactions with your clients can be some of the best or worst experiences of your career.

Sometimes, there's a very fine line between acting ethically and responsibly or unethically and possibly violating criminal statutes with your clients due to actions that are considered to be prohibited conduct. While "ignorance of the law" or the latest AREC rules and regulations may not be a valid defense, you should do your best to stay on top of the latest real estate practice techniques that may either help or hurt your career.