Millennials Are Changing Real Estate: Are You Ready?

The biggest generation in history - Millennials - will likely have the biggest impact on real estate for the foreseeable future. The average age of a real estate licensee is 57, and they need to understand the Millennial Generation and learn how to market to them, know what influences their lifestyle, and how to communicate and work with them. Recruiting Millennial agents should be an important part of any broker’s growth strategy, and they need to understand their work philosophy and have the tools and technology in place to meet their needs.