Sales Agent & Associate Broker Renewal Package With NAR Ethics

This class is intended to provide real estate licensees with an overview of state laws and regulations concerning marketing and advertising in the real estate industry. Upon completion of the class, students will have a strong understanding of the legal requirements for advertising across all means for the various purposes indicated in the core topics. 
Course Learning Objectives 
Upon completion of this course, students will be able to:
• Summarize what types of issues might be encountered with internet advertising, social media, yard signs, truck signs, email, and websites.
• Identify all of the various federal, state, and Commission laws and rules regarding advertising in the real estate business.
• Explain that a broker is responsible for any and all advertising from his or her firm and what types of issues he/she might encounter.
• List what must be included in advertising, including broker’s identification, Fair Housing logos, etc.
• Discuss the process of thinking strategically about developing a niche
• Explore different niches that are available and how they apply to their abilities and interests
• Identify the most appropriate social media to use for various business purposes.
• Identify major components of a social media marketing plan.
• Identify potential liability risks associated with social media and list strategies for minimizing them.

This course is intended to educate real estate licensees on the topic of “agency” and will explain when and how an “agency” is formed between a broker/salesman and buyer/seller/renter/homeowner. Upon completion of this course, students will be aware of the responsibilities and obligations that are assumed by the parties to a transaction when an “agency” is formed.