You don’t need to be a tech expert to learn how to use AI in real estate. Tools like ChatGPT and Claude can take on the writing, organizing and planning that eat into your week, so you can spend more time with clients.
Here are five ways to use AI in real estate this week, plus one prompt you can copy and use today.
1. Reach out to homeowners selling on their own
Homeowners selling without an agent often hit questions they didn’t expect. AI can help you write a helpful, low-pressure note that starts a relationship before they decide they need help.
2. Write a neighborhood guide for relocating buyers
Buyers moving from out of town want to know what daily life looks like. AI can help you draft a neighborhood guide that shows your local expertise and gives you content to share again and again.
3. Prepare for a pricing conversation
Talking with a seller about a price adjustment is one of the hardest conversations in real estate. AI can help you plan your talking points and practice responses to likely objections so you walk in prepared and calm.
4. Send a weekly update to clients under contract
Clients feel more confident when they hear from you before they have to ask. AI can turn your quick notes into a clear, reassuring update in seconds.
5. Thank the people who send you referrals
A thoughtful thank-you makes people more likely to refer you again. AI can help you write a note that feels personal and suggest a small gift to go with it.
Try one prompt today
Want to see what this looks like in practice? Here’s a prompt for idea 4 that you can copy into any AI tool. Replace the text in brackets with your own details.
Write a short weekly status update email for my buyer who is under contract. This week: [what happened]. Next week: [what’s coming up]. Keep it reassuring and under 120 words, and end with one clear action item for them.
As with anything AI writes, review the result before you send it and make sure every detail is accurate.
Not sure how to use AI in real estate? Take the AI Readiness Quiz
Most agents are further along with AI in some parts of their business than others. Our free AI Readiness Quiz shows you exactly where you stand and where AI could help you most.
In about two minutes, you’ll answer eight multiple-choice questions and get:
- Your AI readiness score on a 100-point scale
- A report card for lead generation, marketing, client follow-up, transactions and referrals
- Your biggest opportunity, the area where AI could save you the most time
- A ready-to-use prompt picked just for you
No AI experience is needed. The quiz is built for agents at every level.
Go deeper with AI MasterTracks
The prompt above is a small preview of what you’ll learn in McKissock’s AI MasterTracks, 16 guided sessions built specifically for real estate professionals. When you take the quiz, your results will recommend the session that fits your biggest opportunity.
Your CE and your AI skills in one membership
AI MasterTracks are included with McKissock’s CE Pro and Premier memberships, so the membership that covers your license renewal can also help you grow your business.
Pro membership includes:
- All 16 AI MasterTracks
- Monthly live office hours with AI experts, where you can bring any AI question
- Every CE course for your license
- One professional certification, free
You need continuing education to renew anyway. With Pro, you also learn how to use AI in real estate to work smarter every day.
Get your CE and AI skills in one place
Try the prompt above today. When you’re ready to go further, CE Pro membership gives you every CE course for your license plus all 16 AI MasterTracks, monthly live AI office hours and a free professional certification.
