LinkedIn offers myriad ways to grow your professional network and connect with potential clients online. It’s a great place to connect with industry colleagues, showcase your resume and accomplishments, and, of course, promote your business. Whether you’re a real estate appraiser or another type of small business owner, here are several tips on how to use LinkedIn to market and grow your business.
1. Create a profile
If you’re not on LinkedIn already, get started by setting up an account and creating a personal profile. Simply having a profile will boost your overall online presence and help make it easier for people to find you online. It’s an easy way to get your name and resume out there on the web. Once you sign up to join, you can search for and connect with other real estate professionals you know.
2. Highlight your business on your profile
As you build your profile, be sure to include all the details of your business, including your business name, contact info, a link to your website, and anything that distinguishes your company from others offering similar services—specializations, awards, memberships, etc.
Looking for more ways to grow your appraisal business? Check out our article, Top Appraisers Advise on How to Generate New Business.
3. Create a company page
No matter the size of your business, it’s a good idea to create a LinkedIn company page in addition to your personal profile. While the LinkedIn profile is a great place to showcase your individual skills and work history, the company page is better suited to represent your business and brand. You can share your company history and post updates, promotions, and job openings. Make your page look more professional by adding photos and graphics consistent with your brand image.
4. Ask for recommendations
Recommendations and reviews are powerful marketing tools. Utilize the Recommendations function on Linked in by requesting testimonials from satisfied clients and fellow industry professionals who are familiar with your work. Consider making this part of your regular, ongoing marketing strategy; make a habit of requesting an online review or recommendation after every job you complete.
5. Interact and engage
LinkedIn is a social network. To truly leverage its marketing power, you’ll need to interact and engage with your LinkedIn community. Start by connecting with colleagues, friends, and associates. Write thoughtful, intelligent posts relevant to your industry. Add comments to other people’s posts. Write longer articles to help establish yourself as an industry leader and local market expert. Join groups and participate by adding questions and comments. If you can remain active and engage regularly, you and your small business will gain more traction on LinkedIn.
Still confused about how to use LinkedIn for small business marketing? If you’re just getting started with online marketing and social media, you can find more specific instructions on how to use LinkedIn and its various functions at LinkedIn Help.