Our recent survey of top real estate agents revealed that the highest performers in real estate all have four critical habits in common. While some markets are more profitable than others, anyone who’s succeeding in real estate is likely using some of these tips to push their careers forward.
Here are the four top ways top real estate agents are earning more.
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1. Top real estate agents invest in professional development
Our survey indicated that real estate agents who invest in their professional development earn almost 2x compared to those who don’t. Key takeaway: No matter how long you’ve been in the business, there is always something new you can learn.
2. Find quality leads
Real estate agents who consistently find quality leads earn $100,000 more than the agents who are failing at identifying top-notch leads. This is not surprising when you consider real estate is a business built on lead generation. Word of mouth and networking are the strongest influencers in generating good leads.
3. Generate referrals from past clients
Real estate agents who are experts in generating business from referrals earn an average of $76,000 more per year than agents who are failing in this area. The most important step in generating referrals from past clients is simply to ask for a referral. It’s also a good idea to stay in touch with past clients over the years.
4. Set goals
Agents who consider themselves very successful at setting goals earn an average of $51,675 more than agents who are failing at goal-setting. Whether it’s determining how many sales you want to close in a year or how many leads you want to acquire each week, giving yourself an ambitious yet attainable goal can help keep you motivated and productive. Make sure your goals are S.M.A.R.T. (Specific, Measureable, Attainable, Relevant and Timely).
Other areas of expertise also help
While these are the top four categories that can make a difference in how much you take home every year, our report revealed ten ways top real estate agents are earning more and the income variance between those who are failing in each category and those who are finding success.
Our recommendation? Take a look through the ten ways agents are earning more and determine where you’re doing well and where your skills need work. If you’re having trouble figuring out how to take your real estate career to the next step and become a top real estate agent, seeing the habits that other people ace will help you assess the areas in which you can improve.