RISMedia’s November Digital Magazine

At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.

As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.

This real estate magazine is full of thought-provoking and valuable content that prospective and licensed agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.

Cover Story

Industry Focused: How Homes.com Leads With People First

“Guided by its number 1 core value, ‘Humanity,’ and its commitment to trust at all levels, Homes.com knew to put people first when the COVID-19 pandemic hit the U.S. full force in March.”

In this cover story, writer Maria Patterson lays out why Homes.com was better suited than most to face the challenges of the pandemic. She interviews President David Mele about his company’s response to COVID, including their #WorkFromHomes initiative, Community Action Day, and other ways in which they’ve leaned into their existing core values.

Homes.com Senior Vice President of Marketing and Sales, Erin Ruane, and Senior Vice President of Industry Development, Andy Woolley, are also interviewed.

Read the full article on page 26 of the digital magazine.

Industry News

Conducting Real Estate In a Digital World

In this piece, writer Jameson Doris explains “how ShelterZoom’s DocuWalk platform helps agents close deals without the need for in-person meetings.

Doris interviews co-founder and 30-year real estate veteran, Allen Alishahi, who explains how DocuWalk provides what agents need to succeed with all-digital transactions. He also interviews an established user of the platform, Steve Caro, broker/owner at Exit Realty Liberty Homes, about how DocuWalk has helped his business.

The article also discusses how the platform is a valuable tool for bidding wars, agent recruiting and retention.

Read the full article on page 76 of the digital magazine.

Policy News

Buyers Can Now Access Flood Data on Realtor.com

This column, written by Austin Perez, NAR’s senior policy representative on Insurance Issues, explains that, “Last August, realtor.com began displaying flood risk information on for-sale properties across the United States.”

The article details where this info comes from and what specific info is displayed—including flood zone and Flood Factor data. It goes on to provide helpful advice for both homebuyers and real estate agents, including an agent’s “legal and ethical obligations when it comes to flood-related disclosures in a transaction.”

Read the full article on page 13 of the digital magazine.

Real Estate Tips and Stories

How Social Media Can Help Recruit Top-Quality Agents

This piece, written by the experts right here at Colibri Real Estate, interviews Tina Lapp, president of Hondros College, Colibri Real Estate’ sister school in Ohio.

Lapp recommends three specific ways in which brokers can use social media as an effective recruitment tool. She lays out how to use Facebook to attract new talent, how to use LinkedIn to recruit seasoned real estate agents, and how to recruit potential real estate agents on YouTube.

Read the full article on page 85 of the digital magazine.

Top 5 Traits of Future Superstars

“Identifying future sales leaders is a top priority for every broker and manager,” says national real estate coach Sherri Johnson.

In this article, Johnson identifies five traits that “are good predictors of which new agents have the best chance to make a top-level impact in real estate.” She lays out what qualities and traits to look for in your sales team to discover future superstars, including confidence and drive.

Read the full article on page 102 of the digital magazine.

Free Guide: Get actionable tips and strategies for how to increase your annual income in our free Real Estate Income Guide.