RISMedia’s March Digital Magazine

At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.

As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.

This real estate magazine is full of thought-provoking and valuable content that prospective and licensed agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.

Cover Story

Growing, Connecting and Helping Agents Close More Sales: Bold Moves Create Modern Advantages for the RE/MAX Network

When the harsh reality of COVID-19 hit the U.S. in March 2020, “many competitors began cutting back on staff and services almost immediately, apparently intent on hunkering down and riding out the storm. RE/MAX^® leaders went the other direction. They doubled down, actually increasing the level of services provided to the network.”

This feature story explains what RE/MAX has done to stay visible and connected, move forward as a modern innovator, and maintain a culture of productivity among real estate agents despite the significant challenges brought on by the pandemic.

Read the full article here.

Industry News

Home Prices Increased Across All Metros in Q4 2020

“The National Association of REALTORS^® (NAR) recently released its quarterly report, which found that 88% of the metros followed (161 areas) saw double-digit increases year-over-year.”

This article reviews the report findings, giving details about the national median existing single-family home price (which increased 14.9% year-over-year to $315,900), what areas have seen the highest increases across the country, and the reasons behind the home price increases.

Read the full article here.

Policy News

Paycheck Protection Program: Forgiveness Options

“In its year-end 2020 Omnibus and COVID-19 relief bill…Congress reauthorized the Small Business Administration (SBA) Paycheck Protection Plan (PPP), adding $284.5 billion in funding and extending the program through September 2021.”

This article reviews changes to the bill and provides detailed guidance on forgiveness options for PPP loans taken out in 2020.

Read the full article here.

Real Estate Tips and Stories

3 Tips for Creating a Stand-Out Brand for Your Brokerage

“You hear the word ‘branding’ thrown around a lot in business circles, so much so that its meaning has almost become diluted. That can minimize the importance of true branding for many people when they create their marketing strategy—but branding your brokerage is crucial to building a business that will withstand changes in the market.”

This piece, written by our sister school Colibri Real Estate, lays out the first three steps toward building a strong brand in your real estate niche or location.

Read the full article here.

Launching New Agent Success Through Effective Orientation

“There’s a difference between new agent onboarding and new agent orientation,” says national real estate coach Sherri Johnson. “To truly embrace new agents, you need to have an orientation program that engages them with you and your company’s culture.”

In this article, Johnson outlines eight best practices you can employ to make new agent orientation successful—and help your new agents make immediate impact in their businesses and yours in 2021.

Read the full article here.