At McKissock Learning, we want our customers to have all the resources they need to be successful in real estate. That’s why we’ve teamed up with RISMedia, the leading provider of the most relevant and up-to-date information related to the residential real estate market.
As their Strategic Education Partner, we are able to give our customers free access to the digital edition of the RISMedia monthly magazine.
This real estate magazine is full of thought-provoking and valuable content that prospective and licensed agents of all years of experience can apply to their careers. Here’s a brief overview of what you will find in this month’s edition.
Cover Story
A Step Above
This cover story describes how President and CEO Michael Miedler’s mission, since he assumed his role as leader of Century 21 Real Estate in 2019, “has laid the groundwork for the CENTURY 21® brand to elevate the real estate journey from one of transactions to personalized moments and experiences that further build the global franchisor’s brand reach and influence on the market.”
Read the full article here.
Industry News
What’s Next for Fannie and Freddie?
In this article, National Association of REALTORS® senior policy representative Ken Fears breaks down the role of Fannie Mae and Freddie Mac (the GSEs) in the Great Recession of 2008, the current COVID-19 pandemic, and looking ahead into the future.
“In June, Sandra Thompson became the acting head of the Federal Housing Finance Agency (FHFA) after a Supreme Court ruling that allowed President Biden to replace the previous director,” he writes. “This appointment will likely have a significant impact on FHFA, which oversees Fannie Mae and Freddie Mac.”
Read the full article here.
Free Guide: Become a social media master with this free toolkit for real estate agents.
Policy News
Rental Assistance Is Available—And Critical to Preventing Evictions
In this piece, National Association of REALTORS® senior policy representative Erin Stackley writes, “While the eviction moratorium provides a safety net for tenants unable to pay rent due to COVID-19, it also makes providing that housing unsustainable for many property owners.”
The federal Emergency Rental Assistance Program (ERAP) and other similar programs, Stackley argues, “can go a long way toward keeping people housed and keeping struggling rental property owners above water, but people must take advantage of them while they are available.”
Read the full article here.
Real Estate Tips
How to Prepare for Gen Z’s Transition Into Ownership
“Realtor.com® recently revealed that Gen Z is poised to surpass millennials when it comes to spending power.” Furthermore, “according to realtor.com’s fourth-quarter generational propensity report, these tech-savvy adults now own about 2% of the homes on the market.”
This piece, written by yours truly, answers common questions like “What can Gen Z afford?” and “Where is Gen Z looking to buy?” and also provides helpful tips on how to connect with Generation Z homebuyers.
Read the full article here.
6 Tips to Coach Your Agents to Greater Success
“When navigating highly complex, multi-offer negotiations, it’s important for agents to be prepared and proactive in order to provide clients the best chance to win a bid for their dream home,” says national real estate coach Sherri Johnson.
In this article, Johnson lays out six strategies agents should employ that will give them and their clients a leg up in today’s highly competitive market.
Read the full article here.