Having a real estate blog is one of the best ways to market your real estate business. It can help you sell more homes, showcase you as an industry leader in your local market, and best of all, help produce leads 24/7. Blogging is a powerful marketing tactic for real estate professionals to maintain a solid web presence by discussing industry trends, tips for new homeowners, and general resources that new and existing clients may find helpful.
Coming up with interesting topics for your real estate blog can be challenging. SEO experts advise never to get hung up on keywords making your blog lack substance. Make sure that every blog post provides value to your readers. Maintain your real estate blog with fresh and interesting content, and most importantly, content that is appreciated by your niche audience.
Here are 50 real estate blog topics that can help you attract new real estate prospects and grow your real estate business.
Write about your local real estate market
- Local area events: Keep up with local events in your niche area by reading local newspapers and community events calendars. Advertise upcoming events and write about attending recent events. Here is a good example of how a Los Angeles real estate company created a monthly events calendar for the entire county.
- Write about a local business (market, store, restaurant, etc.). Before posting, ask the business to link from their website and Facebook page to your post when published.
- Local housing trends: Are home sales up or down? Is this a buyer’s or seller’s market? How do mortgage rates affect local buying?
- Celebrity news: Any there any celebrities who’ve recently sold or bought in the area or have properties listed?
- Luxury properties: Create a list of top-end properties for sale in your local market. Let your readers know you will be happy to show them.
- Affordable properties: Create a list of the lowest priced properties in your local market.
- Best value properties: Provide a list of properties you think are the best values.
- Schools: How are area schools performing? Heard any recent good news concerning specific area schools? Link to an article or report that ranks the best schools in your area.
- Property taxes: What can buyers expect in specific neighborhoods?
- Transportation: Which neighborhoods or streets have the easiest access to subway stations or bus stops or rail stations? Does your area have many commuters? What are the estimated commute times from certain areas or neighborhoods?
- Job opportunities: Are there new companies or factories in your area? Are there good job opportunities?
- Crime: What are the local crime rates? Have they gone down or up? What are the safer neighborhoods?
- Notable people interviews: Find people in the area that readers will be interested in knowing their opinions. For instance, interview the local school district superintendent or a local politician. Here are good tips to interview people for your blog by finding notables with knowledge and opinions.
- Promote a neighborhood: Promoting an up-and-coming neighborhood in your area is a good way to attract attention. Here is an example from a real estate company blog in New Jersey.
Talk about local market points of interest
- Parks: List the best parks and types of activities they offer (bike paths, nature trails, jogging, beaches, picnic areas, etc.).
- Restaurants: Which ones offer the best bang for your buck? Which has the best pizzas or burgers? Where are the healthiest eating options?
- Entertainment and nightlife: Which places have the best happy hours? Where are the fun places to go to after work? Which have the biggest dance floors?
- Sports: Are there any golf courses in or near your area? Where are the nearest public tennis and basketball courts? Are there any public swimming pools nearby?
- Coffee: Where can you find the best coffee or unique cups in the area?
- Day trips and local getaways: Where to go for a getaway not too far away?
Blog about your target audiences (sellers, buyers, investors, etc.)
- Write for your target: Write an article addressing the needs or concerns of your target audience, like first-time homeowners, newlyweds, seniors, retirees, new parents, etc.
- Investors: Do you have any advice for real estate investors? Would you recommend specific neighborhoods for potential future value due to planned infrastructure improvements or other activities?
- Sellers: Think about all the questions sellers asked you when obtaining listings. Provide a typical Q&A format in your blog posting. When trying to sign up a new listing, send an email with a link to this post.
- Buyers: Recall all the questions buyers asked you over the past year. Provide answers to their typical questions. Follow up with an email linking to this blog post.
- Relocation: If I am considering relocating to this area, what questions should I be asking?
- Kids: What activities are available for children in your area? Are there public swimming pools, beaches, libraries, or summer camps?
- Pets: Provide tips for pets when moving in. If I take a vacation, is there a kennel where I can leave my cat or dog? Are there good vets nearby?
Tell us about yourself
- Why should people work with you? After writing the post, link it to your website “About” page.
- What do you love about your area or niche? Connect with your readers by showing them how passionate you are.
- Testimonials: Write about recent transactions including quotes from happy clients.
- How you work: Do you use any unique software or apps to manage your time or make your work more efficient? Do you have a system for helping buyers or sellers achieve their goals?
- Marketing: What unique ways do you market your properties?
- Clients: Interview your recent home buyers and sellers to see what they liked about a certain area or neighborhood. Ask what they wished they had known before they listed or bought their home.
- Track record: If you’ve received awards in specific areas or specializations, sold many homes, or gained notoriety as a top-notch real estate agent, brag about it a bit.
Give home maintenance tips on your real estate blog
- Staging: What should I know about staging my home?
- Renovations: What are the most important renovations to add value to my home? What are the worst renovations attempting to add value to homes?
- Decorating: Offer some good decorating tips. Recommend good websites offering decoration tips. This is a good example of how one real estate company offers home décor tips on their blog.
- Pitfalls: Give advice on how to avoid the most common maintenance pitfalls when selling or buying a home.
Write about your listings
- New listings: The newest listings are always popular. Include photos of the best features.
- Price reductions: Always advertise price reductions in your blog.
- Open houses: Besides what days and times and where, include specific directions and a map. If providing refreshments, mention what they will be such as fresh baked cookies or finger foods from a popular deli or bakery.
Give insights about the future
- Predictions: What real estate trends do you foresee in the next 10 years? Are there any planned infrastructure or housing development projects for the area in the near future?
- Reverse mortgage: Can a reverse mortgage allow me to retire sooner? Find a mortgage specialist to write a “guest post” regarding this or other financing topics.
- Technology: How are new technologies affecting real estate?
Explain different real estate topics
- Glossary: The National Association of REALTORS® (NAR) has an excellent web page explaining all of the important real estate terms and phrases. Link to this glossary in your blog or use it for numerous posts by having a regular “This week’s glossary.”
- Mortgages: The U.S. Consumer Financial Protection Bureau (CFPB) provides resources about understanding real estate mortgages. You can get some good blog post ideas here.
- Educational guidelines: Once you have accumulated several articles for buyers, sellers, and other niche clients, you can create a blog page with links to every past post. This is a good example from a Colorado real estate company’s blog demonstrating a quality layout.
Discuss current trends
- Social media: Facebook, Instagram, Twitter, Pinterest, and other social media users look for new people and brands to follow. You can recommend people and brands to follow in your blog posts. Explain why they should be followed, e.g., “This Italian restaurant constantly posts awesome Tuscan masterpieces.” Like business review posts, this will help you get “in” with local businesses and personalities who can become valuable resources for your marketing efforts.
- Pop culture: Prevent your blog posts from becoming stale by incorporating pop culture into the real estate world in humorous ways. Take musicians, iconic films, and society figures and mix them into your posts. Like Star Wars, “Become the Jedi Master of Property Investments.” Or, like Taylor Swift, “The Best Way to Shake Off a Pulled Offer on Your Home.” Or even Harry Potter, with “10 Hogwarts-like Houses in the Local Market.” You can include a non-copyrighted image or photo of the pop star.
- Online resources: List helpful online resources for people relocating to your area. Include schools, gyms, doctors, dentists, vets, lawyers, organizations, churches and synagogues, libraries, parks, community centers, etc. Ask the resources to link back to your blog.
What other interesting real estate blog posts have you read lately? Share in the comments below, or jot them down and refer back to them later—whenever you need inspiration for your own real estate blog. No matter where you find inspiration, make sure your real estate blog topics are interesting, timely, and valuable to your readers.
About the author
Steven Rich, MBA has several years of experience as a successful real estate agent. He was awarded the Top Condo Salesperson for two of those years by his real estate company. Steven has served as Associate Editor for a real estate magazine and is the author of a 104-page e-book on How to Buy, Develop, Lease, and Sell Real Estate.