Social Media for Real Estate Agents: 55 Ideas You Can Use Right Away

Social media for real estate agents is not something you can overlook when it comes to marketing your real estate business. If you have been neglecting your followers because you’ve run out of ideas about what to post, take a look at our list of 55 ideas for real estate social media content.

Now you have no excuse to skip updating your latest social media status. 

Helpful social media posts

  • Answer people’s questions
  • Avoid the majority of direct selling. Social media is about building relationships
  • Share someone else’s blog post
  • Ask for new subscribers to your newsletter or blog. Give them a reason to sign up for your newsletter or blog, such as a free report
  • Share posts in which people are looking for help—with jobs, with charitable organizations, or anything else where you could offer assistance
  • Recommend a tool or resource you think your followers would find useful
  • Publish a weekly round-up of must-read articles

Generous social media posts

  • Post someone else’s post that you found interesting and that you think would be useful to others
  • Congratulate someone
  • Send birthday or anniversary greetings
  • Write about others; in fact, write about others more than yourself
  • Give something away free. Give away reports, books, audios, or anything else that can be delivered electronically
  • Comment on other’s people’s social media posts
  • Share other people’s social media posts
  • Tag another Facebook page—and create some good karma for yourself
  • Post something supportive to people when they are having a rough day
  • Publically thank someone
  • Say hello to someone you are following or who is following you 

Interesting social media posts

  • Provide a timely daily tip
  • Post about and/or link to something newsworthy you have read
  • Ask a provocative question to get the conversation going. Pose simple questions your followers can answer quickly
  • Ask a question, answer someone else’s question, or reply to others who ask you a question
  • Make a prediction—about sports, politics, or anything that is happening in the world
  • Post your follower or update counts, especially as you approach a milestone
  • Share inspiring quotes
  • Run a survey or take a poll
  • Talk about the weather
  • Celebrate milestones in your company
  • Take candid pictures of yourself or your office or workspace
  • Write a recap of a typical day in the life of a real estate agent
  • Post a video testimonial you have received
  • Use a tool like PicMonkey to create a photo collage and post it to your followers

 

 

Irreverent social media posts

  • Share a joke
  • Share a funny meme
  • Fill-in-the-blank posts; for example, “If I had $1 million I would (fill in the blank)”
  • Post random things that give insight into your personality, such as where you are having lunch or what you’re doing this weekend
  • Post a photo and ask your followers to come up with creative or funny captions
  • Post a fact or fiction question, and let your followers decide which it is
  • Share a funny or interesting anecdote from your life
  • Post a funny or interesting commercial that will appeal to your followers 

 

 

Informative social media posts

      • Do a mini-press release about an open house or event that is coming up
      • Alert people to an event taking place that they might find interesting
      • Post something factual
      • Create a post when you upload a new blog post
      • Share a recommendation for a product or service
      • Describe how one of your customers used your services
      • Share new studies that would be of interest to your followers
      • Ask for a recommendation for a product or service to get a discussion going
      • Ask your followers to recommend restaurants and meals in your local area
      • Repeat your most compelling posts. Just do it in moderation. It’s even better to add a new comment
      • Share new, relevant industry statistics
      • Post a link to a previous blog post
      • Post an interesting infographic to your followers from a site such as Daily Infographic
      • Share your tips on achieving a good work/life balance
      • Use Google Alerts to keep abreast of the latest industry news and share it with your followers

Each year more than 100,000 professionals advance their career with McKissock Learning.

Hear what they have to say.

See More Reviews