When potential homebuyers come to you for help in finding a home, you’ll want to be certain that they’re qualified to make the purchase before you start working with them. Getting preapproved for a home mortgage is another matter: That means that a lender…
Social media for real estate agents is not something you can overlook when it comes to marketing your real estate business. If you have been neglecting your followers because you’ve run out of ideas about what to post, take a look at our list…
Working with family members can have many perks. They’re people you can trust to have the company’s best interests in mind, and when you find success, you can share it with the people you value most. It has practical value, too — if one…
When it comes to the various social media channels you can choose to help improve your online reputation as a real estate agent, perhaps none is as critical as Facebook. So just how do you go about creating a Facebook presence for your real…
The world of buying or selling a home is not always joyful. Bad things happen. Contracts fall through. Inspections and appraisals come back with deal-breaking news. You need to drop the asking price. A buyer withdraws an offer. When those things happen, it will…
Buying a home can be extremely stressful. For one thing, it’s a huge expense. Plus, in some cases, it’s a once-in-a-lifetime decision. And, of course, settling on a permanent property can be a choice fraught with emotion. It makes sense, but it can make…
Hiring great agents is only the first step in ensuring your brokerage succeeds. Keeping those agents around? That’s where the real power lies. Unfortunately, doing that is harder than it looks. As agents improve in skill and grow their businesses, most are apt to look…
You can’t expect real estate clients to come to you. To get new real estate clients you’ll have to do some real estate prospecting. As a new agent, you can’t just count on referrals, word-of-mouth, and marketing and promotional efforts. In order to get…
In real estate, especially in a crowded market, the key to success is setting yourself apart from your competition. And there are many ways in which to do this. You just have to know what sets you apart from other agents in your area.…
Written by Debbie De Grote It is very common for agents to be excited about increasing their sales price to sell properties in the high-end and luxury home market. Maybe you’ve watched a few of the luxury real estate reality shows, and they sure…
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