Modified with permission from likeablelocal.com.
As a real estate agent on social media, listening is imperative for your social content strategy. Social listening makes your followers feel heard and acknowledged, helps you gain a better understanding of your real estate clients, uncovers new opportunities, contributes to future business planning, and more. It may be challenging to keep up with the latest social listening tools and to know how to use them properly. So, we’ve broken down 16 awesome advanced search queries on Twitter, and why they are helpful. We’ve also provided an example of a real estate agent interested in looking up topics around “house hunting.”
For more great insights on real estate social media, check out our Pro-Series video course: Social Media Success in Under 15 Minutes Per Day.
Real estate social listening example
Imagine this scenario: you are a real estate professional and you want to take advantage of social listening in order to grow your real estate business. To start, you need to identify some great keywords that would be interesting to your real estate business. You could search “real estate listings,” specific real estate companies or competitors, “house hunting,” and other related phrases.
Here, we tried “house hunting” as a keyword to search. The search results allow you to listen to everyone who may be house hunting, asking about how to house hunt, or other competitors that are talking about house hunting guidance. Generally, anyone who’s using the words “house hunting” together will come up.
Here’s what your search looks like in Likeable Local’s Hubspot Tool:
Let’s now take a deeper look into what you can do with the search phrase “house hunting.” Notice how it was searched with quotations surrounding the phrase. There are different symbols that can be added to your keyword or phrase that can affect your search results. In Likeable Hub, we break these down for you on the “advanced queries” link next to the search box.
These newer listening features will help you search more effectively and find the convos that matter most to you.
16 advanced search features
Let’s dive into these 16 advanced search features pertaining to “house hunting” example.
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This phrase matches both “house” and “hunting.” Separating the words this way, without quotes, is beneficial if you want to search phrases including house and hunting separately. |
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This phrase matches the exact phrase “house hunting.” This is the best tool to use if you want to search a phrase without separating the words within the phrase. |
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This search option matches either “house” or “hunting” (or both). As this says, it will search the first word, or the second word, or both. Keep in mind they will not necessarily be together (like when you searched “house hunting”). |
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This search phrase matches “house” but not “hunting.” This search feature will search the first word without the second word. |
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This search matches the hashtag #househunting. This feature will search that specific hashtag on twitter. This will allow you to keep track of trending hashtags pertaining to house hunting and will assure that your search will be very specific. |
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This search feature will search tweets sent from a specific person, in this case “alexiskold.” If you were a real estate agent, you may want to search what a competing agent, client or prospect has tweeted! You can also search competing or complimentary businesses. |
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This search feature will allow you to search tweets sent to a specific person, in this case, “techcrunch.” You may want to search what has been sent to a client, a prospect, or yourself in the past. |
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This search option searches a specific person on Twitter, in this case Douglas Elliman. These search results will include all tweets that @douglaselliman was mentioned in on the social network. |
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This search query searches the phrase “house hunting” from date “2010-12-27” (year-month-day) onward. Searching between a specific period of time can be incredibly helpful if your market is ever changing. |
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This search option will produce results that matches “house hunting” and sent before the date “2010-12-27.” Similarly to the “since:” option, using the “until:” option can be helpful if you want to search tweets sent prior to a certain date. |
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This search matches “house hunting,” and with a positive attitude. Inserting the 🙂 can be helpful when searching people who are excited about a topic and may want to use your services! |
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Opposite to the :), this search matches “house hunting” with a negative attitude. Change a client or prospect’s attitude by listening to their concerns and responding to them appropriately! |
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This search query matches “house hunting” and asking a question. Your prospects may be confused and it is important to stay abreast of these questions! Many people could be asking questions about house hunting, how to do it, how to get started, or what company they should use. This is true for any industry. Take advantage of these questions, answer them promptly, and provide clients/prospects with your knowledge! |
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Using this search matches “house hunting” while also linking to a URL. It is important to read what others have written or shared themselves. Take note of the beneficial article another company, customer, or prospect may have linked their tweet! |
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This search matches “house hunting” entered via TwitterFeed. This search will result in all “house hunting” tweets that have only been entered into the TwitterFeed. |
Remember, listening is the most important tool on social media. You can use real estate social listening to gain new clients, cater to your real estate prospects, alter your real estate business plan appropriately, and keep tabs on what your competitors are up to. Easily keep track of all the advanced real estate social listening you are doing using the Likeable Hub mobile app. You can also utilize these 16 advanced search queries on Twitter when searching tweets!
To learn more, check out our Pro-Series course: Social Media Success in Under 15 Minutes Per Day. Visit McKissock.com for more real estate continuing education opportunities.
