Having your own website is a must for today’s professionals no matter what industry you work in. As a real estate agent or broker, this is even more important as it is a key way to differentiate yourself from the competition, generate quality leads,…
Purchasing property, especially a home, can be a very emotional experience. As a buyer agent, it is your job to be the voice of reason, the buffer, and sometimes the peacemaker. While many transactions are completed with a minimum of negotiations, others are fraught…
Just as dark is the absence of light, and cold is the absence of heat, bad customer service in real estate is the lack of something extra. Real estate agents seldom commit blatant errors in their customer service delivery. Rather, their mistakes are of…
As any real estate agent knows, finding quality leads and generating new business starts with cultivating pre-existing relationships. But, if you don’t already have a large referral base or if you are new to the area, generating new leads can be difficult. While novice agents tend…
Technology is supposed to make everything easier, and yet it is often the source of so many problems. While you can’t do your job without relying on real estate technology to some degree, you do have to be extra careful when you use it.…
Five years ago if someone would have told you in the future there would never be a need for you to save another file to your computer again—you probably would have been confused and mystified. However, today more real estate professionals are transitioning over…
No one likes dealing with difficult real estate clients. But the truth is, buying and selling real estate is fraught with emotions. So what happens when your real estate client has a complaint to get off their chest? Are you prepared to deal with…
If you work with first-time homebuyers, chances are, you’re going to be working with Millennials. Who are millennials? They represent the biggest generation in history and the biggest group of homebuyers in America. As a real estate professional, you need to understand the Millennial…
Our recent survey of top real estate agents revealed that the highest performers in real estate all have four critical habits in common. While some markets are more profitable than others, anyone who’s succeeding in real estate is likely using some of these tips…
How many of your real estate clients have used you before in a home sale? A survey by the National Association of REALTORS® (NAR) said 91 percent of buyers would likely use the same real estate sales agent again or recommend them to a…
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