Online reviews are the golden ticket to attracting new customers, yet they can also be the bane of a real estate professional’s existence — because not every review is a positive one. Negative reviews may reduce your star ranking, make potential leads think twice…
If there is one thing that is constantly changing in the online world, it is how websites are being designed and developed. Each industry has its own specific design template that attracts users to become prospective paying customers in the future. In the real…
The National Association of Realtors (NAR) says that the majority of homebuyers consider the internet as the best place to kick off home hunting. Indeed, 99 percent of Millenials (who make up 66 percent of first-time buyers) check a real estate website at least once during…
You hear the word “branding” thrown around a lot in business circles, so much so that its meaning has almost become diluted. That can minimize the importance of true branding for many people when they create their marketing strategy—but branding your brokerage is crucial…
Listen: How to think like a startup This is a fashion podcast, but don’t be turned off. This episode was a speech given by 21-year-old venture capitalist Patrick Finnegan who was invited to President Obama’s inauguration after raising $10,000 for him as a teenager.…
In real estate, texting, emailing, and calling clients all serve a purpose. However, using video messaging can make an even bigger impact on customers and prospects. Videos can help you set apart and endear yourself to clients—and you may even save yourself some time…
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