As a real estate agent, your ability to generate and convert leads will play a crucial part in the success of your real estate business. Last year in our Trick of the Trade campaign, we asked real estate agents across the country for some…
Networking. A delight for some, a nightmare for others. Whatever your feelings are about networking, it is an essential part of being a real estate agent. However, just because it’s necessary, doesn’t mean that it can’t be fun and personally fulfilling as well. Last…
When it comes to making money as a real estate agent, obtaining referrals can be one of the most profitable parts of your job. Mastering the art of nurturing previous client relationships is crucial to obtaining referral business and long-term success in the real…
Sometimes practicing real estate is like living in the TV show, The Twilight Zone. With apologies to Rod Serling … Imagine, if you will, the transfer of a farm where the seller will not allow the buyer to raise hogs. A farm with no…
You can’t expect real estate clients to come to you. To get new real estate clients you’ll have to do some real estate prospecting. As a new agent, you can’t just count on referrals, word-of-mouth, and marketing and promotional efforts. In order to get…
According to the NAR 2017 Member Profile, 18 percent of Realtors® earn their business from real estate referrals by way of satisfied past clients and customers, and 13 percent from repeat clients. Not other agents. Not family members or friends. Not people who charge…
If you know how to use it, the Internet can be a great way to develop new leads. There are many ways you can use online tools to build your list, and that includes real estate webinars. According to most Internet marketers, webinars work. And…
While good, old-fashioned customer service certainly goes a long way in impressing your real estate clients, the best agents in the business use several strategies to “wow” clients that set them apart from the rest of the competition. If you start your relationship with clients…
When potential homebuyers come to you for help in finding a home, you’ll want to be certain that they’re qualified to make the purchase before you start working with them. Getting preapproved for a home mortgage is another matter: That means that a lender…
Are real estate sales slow during the chillier months? It doesn’t mean your real estate business can hibernate, too. Slow periods can provide you with significant opportunities to improve your marketability, expand your client base, and grow as a real estate salesperson. Not to…
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