When it comes to making money as a real estate agent, obtaining referrals can be one of the most profitable parts of your job. Mastering the art of nurturing previous client relationships is crucial to obtaining referral business and long-term success in the real…
As a real estate agent, your ability to generate and convert leads will play a crucial part in the success of your real estate business. Last year in our Trick of the Trade campaign, we asked real estate agents across the country for some…
When potential homebuyers come to you for help in finding a home, you’ll want to be certain that they’re qualified to make the purchase before you start working with them. Getting preapproved for a home mortgage is another matter: That means that a lender…
While good, old-fashioned customer service certainly goes a long way in impressing your real estate clients, the best agents in the business use several strategies to “wow” clients that set them apart from the rest of the competition. If you start your relationship with clients…
You can’t expect real estate clients to come to you. To get new real estate clients you’ll have to do some real estate prospecting. As a new agent, you can’t just count on referrals, word-of-mouth, and marketing and promotional efforts. In order to get…
If you know how to use it, the Internet can be a great way to develop new leads. There are many ways you can use online tools to build your list, and that includes real estate webinars. According to most Internet marketers, webinars work. And…
Are real estate sales slow during the chillier months? It doesn’t mean your real estate business can hibernate, too. Slow periods can provide you with significant opportunities to improve your marketability, expand your client base, and grow as a real estate salesperson. Not to…
Agents tend to zone in on only one kind of referral—leads that come in through past clients or friends and family. However, there’s another segment of the referral business that many do not take advantage of—agent referrals. These can be very lucrative, providing agents with…
If you’re new to real estate or new to prospecting, cold calling for listings can force you out of your comfort zone. Many fear the constant rejection that comes with cold calling, but there are plenty of ways agents can deal with objections. Here…
Networking. A delight for some, a nightmare for others. Whatever your feelings are about networking, it is an essential part of being a real estate agent. However, just because it’s necessary, doesn’t mean that it can’t be fun and personally fulfilling as well. Last…
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