First-time homebuyers are a crucial demographic in the real estate market and have continued to grow as a niche for real estate professionals. However, there are certain attributes of this demographic that you should consider before you pursue this buyer category. Judy Crockett, real…
What do you do when you have a real estate listing that just hasn’t sold? If you have a tough listing that keeps acquiring more and more days on the market, it can be frustrating for both you and your seller clients. That’s why…
Having your own website is a must for today’s professionals no matter what industry you work in. As a real estate agent or broker, this is even more important as it is a key way to differentiate yourself from the competition, generate quality leads,…
If there is one thing that is constantly changing in the online world, it is how websites are being designed and developed. Each industry has its own specific design template that attracts users to become prospective paying customers in the future. In the real…
It’s no secret that, when it comes to the real estate market, competition is the name of the game. So, in an age when prospective buyers can see inside the living room of a home for sale 2,000 miles away, adapting your online marketing…
As the National Association of REALTORS® released their first guidelines in response to the spread of COVID-19, one of their early recommendations was to leverage technology to continue conducting business, including promoting current listings. In an age of social distancing, one of the best…
As a global society, our environmental consciousness is only continuing to grow, making acknowledging and incorporating the value of sustainability into all aspects of our lifestyle of the utmost importance. What’s more, with a study led by Southern Cross University finding that 77% of…
Starting a new career is an exciting process. You want to dive in and learn everything you can to be the best in your company. Real estate offers the same excitement to beginners — you want to impress clients, gain leads and sell houses.…
One of the core operations of real estate is listing a property, which is why it is so important for both new and experienced real estate agents to get it right. Last year in our Trick of the Trade campaign, we asked real estate agents…
The National Association of Realtors (NAR) says that the majority of homebuyers consider the internet as the best place to kick off home hunting. Indeed, 99 percent of Millenials (who make up 66 percent of first-time buyers) check a real estate website at least once during…
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